‘Normcore’ encourage the wearer to interact more with their garment through emphasizing the routine of dressing up, therefore creating a deeper, more meaningful relationship between the wearer and the garment. Most of the collection is modular, with parts of the garments-- like the sleeve, yoke, and hem-- that can be attached or detached.

In addition, each garments have their own personal garment bag, which will automatically elevate the value of the object, aiming to stop the perpetuation of throwaway culture. The collection is designed to last a lifetime rather than a few wears, thoughtfully designed through continuously returning to Dieter Rams’ 10 principles of good design. The garments are durable, with fell seam with top red- stitching being the consistent key design detail throughout collection.